By leveraging expertise in pattern recognition, mathematical modeling, data analytics and IT systems, we have developed what we believe to be the state-of-the-art online advertising system
The system delivers outstanding improvements in performance, whether your focus is sales, profit or costs
We continually model how the impressions, clicks and sales of each of your products would change if you varied your advertising bids
This involves probabilistic Bayesian integration across the product's key attributes, such as its ad clicks and sales history, along with competitor prices.
The model allows us to predict at any one time where best to bid in order to optimise your preferred performance metric, whether it be sales, profit or cost driven.
As we change advertising bids, feedback data allows us to improve our sales-bid models, and to hone in on optimal bid prices.
Our system is capable of handling massive product portfolios, dealing automatically with out-of-stock and discontinued products.